KCKFD & Veer Visual Partner to Launch "Be the Change" Campaign

Published on February 17, 2022

The Kansas City, Kansas Fire Department (KCKFD) has partnered with nationally recognized production company Veer Visual to produce and launch a community campaign titled “Be the Change”. The two organizations worked cohesively on the production of six-series of multi-cultural and bilingual (English/Spanish) recruiting KCKFD videos. The “Be the Change” campaign focuses on community collaboration, educational opportunities for involved students, as well as a providing a diverse and interactive perspective into the role of becoming a KCKFD Firefighter. 

Partnership Details

“Be the Change” campaign discussions started between KCKFD and Veer Visual in September of 2021, with the recordings starting in November of 2021. Initially the focus was to create production materials that would highlight the need to recruit high caliber firefighters to the KCKFD. The mission of this unique campaign also addressed the need for more displays of community collaboration, diversity, and equity within the KCKFD and the recruitment process.   

The six-video series was written and produced by Director Aaron J. Monson and Post-Producer Charles R. Lutz. The project was made possible by the generous contributions of space and talent from Bishop Ward High School and Donnelly College. In addition to the 35 volunteer actors and actresses from the Wyandotte County community, there were a total of over 50 volunteers and contributors. This project was also in joint collaboration with the Kansas City, Kansas Police Department, the Wyandotte County Historical Museum, JGS Auto Wrecking and the Enola Gaye company.     

“The production of the “Be the Change” video series was made possible through amazing collaboration and the hard work of many Wyandotte County citizens and organizations,” said Chief LaRwan McClaine. “This campaign not only allows citizens to view the diverse focus of our department, but it is our hope that it will also spark people’s interest and passion to successfully recruit more firefighters locally and within the region to come to the KCKFD.”

As part of this engaging partnership, Veer Visual provided one on one learning and shadowing of film and production educational opportunities for local Bishop Ward High School and Donnelly College students. These educational opportunities allow local students firsthand exposure and experience into the film and production arena.     

"Be the Change" Video Series and Behind the Scenes Clips 

To view the behind-the-scenes footage and production timeline information of the “Be the Change” six-series, please visit “Be the Change”.

The complete six-series “Be the Change” recruitment videos are published on various platforms, such as Facebook, YouTube, and Twitter to name a few. Due to the large reach of volunteers and organizations involved, this campaign has the potential to not only gain local and regional attention, but national reach as well.  To access the complete multi-cultural bilingual series, please visit “Be the Change”.

How to Apply to KCKFD

KCKFD is always looking for amazing talent to help provide services in the community. KCKFD is currently accepting applications for the following positions:

• Firefighter/Paramedics - These individuals are eligible for a $5,000 bonus.
• Firefighter/Pending Paramedic – These individuals must obtain their Paramedic license within one year of their date of hire to receive a $5,000 bonus.
• Firefighter/ EMT

Interested persons can inquire and directly apply at www.wycokck.org/careers.

For KCKFD department information and initiatives, please visit www.kckfd.org.

About Veer Visual

Veer Visual is a nationally recognized premiere production company located in the Midwest. The company was formed in 2017 by owner Aaron J. Monson. Veer Visual’s core focus is to provide high-quality video production services, which includes creative services for custom-crafted content. Additional information about Veer Visual can be found online at Veer Visual.